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Richard Crenian | The Business Series | Turning Prospects Into Clients

How do you know when you’ve made it? To put it plainly, when people seek you out rather than you having to go prospecting to close a sale.

Richard Crenian reiterates the importance of valuable and trustworthy business relationships. Sales don’t happen overnight. They are a byproduct of years of credibility building, after which you become a respected and recognizable fixture within the industry you operate.

Once you’ve established yourself as a leader, prospects become customers.

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Richard Crenian | The Business Series | Importance of Making Relationships Early

Making a sale isn’t a sprint, it’s a marathon. Building business relationships based on trust and value takes years of careful dedication and a genuine concern for the client. Richard Crenian explains why having a stellar product isn’t enough to close a sale. The client needs to be convinced of your credibility before investing in your product.

Start strong and start today.