The way consumers shop has changed exponentially over the years. To no surprise, consumers are now shopping both online and offline. With the rise of e-commerce, the ability to obtain goods has grown significantly. Some brands choose to stay brick-and-mortar while some choose to stay strictly e-commerce. While sticking to one stream works for many, the best way to encapsulate a wider array of consumers is to create experiences both online and offline which is also known as omnichannel retailing.
What is omnichannel in regards to retail?
Omnichannel includes the sale of goods/service in both physical and digital means. For example, a clothing store has a physical location where people can shop as well as an online catalogue/website where they can make purchases as well. In essence, omnichannel is being wherever the customer is.
How can adopting an omnichannel model help retail shop owners?
With the growth of e-commerce becoming more and more prevalent, there have been many retailers who have been forced to close their doors due to their inability to compete with the convenience factor e-commerce shopping has. On the other hand, e-commerce lacks that in-person experience many look for.
Omni-channel caters to those who want a convenient method of shopping and those who yearn for that in-person experience. The ability to cater to two different demographics can help retail owners increase their profit and reach significantly more consumers than they would sticking to one stream.
How can retail shop owners create a digital presence?
Creating a digital presence takes time, but is a well worth it process. Many retailers create (or hire someone to create) a catalogue-type website that displays all the products eligible to be sold online. Retail shop owners can connect this to social media, create digital ads, or promote it through their physical location.
Adopting an omnichannel model can help retail businesses increase their overall traffic and profit. It all comes down to analyzing whether the business can cater to the digital space and how it will and work for the other all betterment of the business.
Want to learn more about the omnichannel experience? Read on here!