Richard Crenian | The Business Series | Managing Sales Objections

The most challenging obstacle in a sale is overcoming the buyer’s objections.

Richard Crenian and Brad Powe discuss various approaches that can be adopted to turn a No into a Yes during a sale. It starts with identifying and solving the problem that the customer has. Buyers today are extremely astute, and your goal as a businessman is to develop a convincing enough pitch to overcome roadblocks that may hinder you from closing the sale.